The client is a recruitment agency placing sales professionals.
Their core problem:
They only win deals when companies are actively hiring sales talent.
But they had no structured way to detect when companies were expanding, raising funding, or entering growth mode.
Business development was:
They needed a system that could automatically detect hiring signals and trigger highly relevant outreach.
We built a signal-based automated business development engine.
We identified high-quality sources where growth signals appear:
Using RSS App, we converted these sources into structured RSS feeds.
Whenever a new article is published (funding, expansion, growth, hiring announcements), it automatically triggers an automation workflow.
Each article is:
This filters noise and keeps outreach highly targeted.
For qualified companies:
This ensures high deliverability and relevance.
For each opportunity:
A personalized email draft is generated. The client reviews and approves. If feedback is provided, the draft is regenerated. Once approved, the email is sent
This keeps quality high while maintaining speed.
If a reply is received:
Every Monday morning, the client receives an automated email report showing:
This gives full visibility into performance without manual reporting.
The recruitment agency moved from random outbound to signal-driven outreach.
Key outcomes:
The system now acts as a 24/7 business development assistant watching the market for growth signals.
“This system changed how we approach business development. Instead of guessing who might be hiring, we now reach out at the exact moment companies start growing. It feels like we have a research team working 24/7.”